Hershey Canada has partnered with Girl Up to launch five limited edition HER for SHE chocolate bars to celebrate International Women’s Day.
Available at participating locations across Canada, each bar highlights a Canadian woman taking action to build a more positive future. This is part of a global initiative from The Hershey Company, which has been ranked as the World’s Top Female Friendly Company, to shine a light on the voices of women making an impact in their communities.
This year’s HER for SHE initiative spotlights five Canadian women working to build a better future through their passion, activism, and work in their communities:
Autumn Peltier, Indigenous rights and water activist; Fae Johnstone, LGBTQIA2S+ advocate; Rita Audi, gender and education equality activist; Naila Moloo, climate tech researcher; and Kélicia Massala, founder of Girl Up Québec.
Hershey Canada worked with Toronto-based mural artist, Gosia Komorski, to bring the women’s stories to life. The designs illustrate how each woman is using her voice and advocacy to contribute to lasting change.
“The HER for SHE 2023 campaign is crucial to empower women to become leaders and to teach young girls that anything is possible,” said Audi. “By featuring the accomplishments of local women, Hershey’s raises awareness of both the progress we have made towards gender equality and the amount of work we still have to do.”
The campaign is a continuation of the 2022 Canadian campaign.
“Last year’s initiative exemplified Hershey Canada’s larger values and commitment to support and advance gender equity,” said Brittany Chopra, senior marketing manager at Hershey Canada. “We’re so excited to extend the message even further in 2023. Having the bars on sale across Canada only serves to amplify women’s voices and stories and will encourage more Canadians to spotlight those making change in their own communities.”
The Hershey Company is working to make advancements in gender equity through meaningful partnerships and programming that provide young girls and women the support to develop their skills and get involved in leadership opportunities.
In working closely with Girl Up Canada to amplify women’s stories, Hershey Canada hopes to spark a movement and inspire more women to continue fighting for the future they want to see.
“As a society, it is ever more important to continue to uplift and recognize the strength of all women,” said Peltier, who is excited to see her bar wrapper and story come to life. “Everyone deserves a seat at the table — there is power in the word she.”
