- Arts and Culture
- November 20, 2019
Two Row Times is the go-to online portal for up to the minute News and Community information! Our Two Row Times newsroom has the largest staff of any news service in Six Nations, operating seven days a week to provide our viewers up-to-the-minute news, weather and sports coverage. Whether it’s a massive power outage, a boil water order, a local accident or disaster, Six Nations turns to the information leader, Two Row Times.
Two Row Times also has a Classified ad section where you can buy, sell, and trade everything from vehicles to real estate, look for work, find work, and place announcements. We also host a facebook community news group and online trending section, and a comprehensive current events calendar.
Two Row Times: Online, on demand and constantly promoted by the region’s best TV and radio stations! We also have developed a completely organic online following with over 15,000+ likes on Facebook, and 5,500+ followers on Twitter. It’s where Six Nations goes for their news and information. As an advertiser, it’s where you want to be.
Display Advertising Inquires: email@example.com
Classified Ads: firstname.lastname@example.org
Oneida Business Park Suite 124
50 Generations Drive, Box 1
Ohsweken, ON N0A 1M0
Six Nations of the Grand River Country
Advertising Sales Co-ordinator: Marshall Lank
General Information: Two Row Times Information Desk
AVAILABLE AD ZONES
We offer the following ad zones on our print edition:
AVAILABLE AD ZONES
We offer the following ad zones on TwoRowTimes.com:
Ad inventory is available in six different sections:
AD CREATIVE SPECIFICATIONS
Provided creative must meet the correct size requirements for the inventory requested, these are (width x height):
Acceptable file versions: GIF, JPG/JPEG or PNG. Animated GIF is the preferred method for delivering animated ads as Flash and HTML5 are not always supported.
Flash 10 (and earlier versions), Action Script 3 (and earlier versions). Our ad server does not support Flash 11 or Flash 10.2 SWF files.
File sizes: The absolute maximum size of the flash file must be under 1 MB, and the max initial load size recommended by the IAB is 40 KB. We do not have a maximum animation length at this time.
Fallback images: Please provide a standard flat image file for times when the user’s browser does not support Flash or HTML5.
Ad Rotate Pro: Our ad server uses unique code for tracking click through on ads. Do not place your website URL in the flash file, instead send the URL with the flash file for us to upload to our ad server.
All business owners know their company needs marketing to get in front of potential customers and create revenue, but many fail when it comes to strategizing. A general ad campaign that hasn’t been tweaked for local markets or tested is unlikely to generate the kind of demand you seek.
The Wall Street Journal reported that when small businesses hire large online marketing firms to create a campaign, they miss out on local reach and get disappointing results.
MECLABS, a third-party research and testing company, is one business that helps advertisers excel at online marketing. It tests many different elements of ads, such as text length and banner placement, to determine which aspects lead to higher click-throughs and better conversion rates.
This testing helps MECLABS understand which calls to action drive consumer response, allowing its team to adjust strategies accordingly.
Additionally, they also match landing page messaging to creative messaging, which leads to higher conversion rates. Consistent messaging throughout the purchase cycle is a key best practice to keep in mind for any marketing plan.
Your business needs to define a game plan for your overall strategy and for each type of campaign you plan to deploy. The messaging and language throughout should be consistent and scale to local campaigns, which will allow you to target specific demographics in a meaningful way.
Cheeseboy, a quick-service grilled cheese restaurant chain, understands the benefits of hyper-local advertising. To attract customers to its 2nd Annual Free Grilled Cheese Day, the company used PlaceLocal to build online ad campaigns for each of its six New England locations. By using ads targeted by ZIP code, Cheeseboy was able to let customers know what was happening at the locations nearest them.
Cheeseboy made more money per person than it spent on advertising, and by attracting thousands of people to the event for a free sample of its product, Cheeseboy boosted brand awareness and increased customer loyalty.
To reap the full benefits of your online marketing strategy, your ads should have a specific call to action. Effective calls to action should be:
Visually appealing. The design should catch users’ attention and compel them to click.
Brief. Keep the message direct — preferably fewer than five words.
Action-oriented. Set expectations, and make it clear what their click accomplishes.
Focused on value. Be sure to state exactly what visitors will get if they click on the CTA (call to action). “Click here” tells the user nothing, whereas “download your free ebook” sets expectations and expresses value.
Be sure to keep calls to action consistent with your brand. Exciting, youth-oriented brands would not benefit from subdued CTAs, while larger tech firms shouldn’t try to overdo it with overzealous verbiage or flashing buttons.
Considering that there are now more mobile devices in the world than people, you cannot have an online marketing strategy without factoring in mobile.
According to Small Biz Club, 51 percent of consumers said they are more likely to purchase products and services through a mobile-optimized site. Additionally, 90 percent of mobile searches result in action in a day, and coupons delivered via mobile have 10 times the redemption rate of traditional coupons.
Mobile ads make it convenient for users to take action, especially when the marketing is localized and it’s easy for them to pursue your offer.
Remember, it isn’t all about you. Businesses that struggle to create effective online ads do so because their strategies focus on telling potential customers what the company does, rather than how it can help them.
Instead, focus your messaging around users and what problem or challenge you’re solving in their lives. Try different calls to action based on improving your users’ experience, and tailor your marketing to where customers are in the buying process.
In the end, small business advertising encompasses the key elements of all marketing: creating thoughtful, relevant campaigns that resonate with a targeted group of people. And with the tools available, it’s never been easier for small businesses to learn about their target audience and use this information to optimize their ads for maximum conversions.