Though devotees of early holiday shopping do not hesitate to point out how convenient it can be to get all their gifts long before Christmas, scores of shoppers still wait until the last minute to begin checking names off their lists. It might be beneficial to shop early, but it’s easy to procrastinate.
Last-minute holiday shopping might not be as enjoyable a custom as family dinners or office parties, but scrambling to find the right gift in the waning days of the holiday season is a familiar situation for millions of shoppers. Shoppers who find themselves with some last-minute shopping on their to-do list can utilize these tips to make the frantic search for the right gift go smoothly.
Work with store personnel. If a shopping list is lengthy but the time before the holiday arrives is dwindling, speak directly with store personnel, who may offer suggestions but can also help shoppers find what they need. In-person shoppers can speak with a store clerk immediately upon entering a store, while online shoppers can utilize chat functions on retailers’ websites for help finding something that’s in stock and deliverable before the big day.
Expect competition. Though online shopping would seemingly make last-minute shoppers relics of a bygone era, that was not really the case in 2022. A survey of more than 1,000 shoppers conducted by the retail industry publisher Best Black Friday found that just about 16 per cent of consumers estimated they would finish their shopping during the week of Christmas. Last-minute shoppers who want to avoid crowds should consider shopping during off-peak hours, such as on weekday mornings and afternoons when most people are working.
Shop local. Last-minute shoppers may be flocking to malls and busy downtown shopping districts as they hurry to get gifts for friends and family members with different interests. Shopping at small, local businesses can help last-minute shoppers avoid such crowds. And with less on their shelves and smaller storage rooms, small business owners and their staff also tend to know their inventories inside and out. That can ensure a shopping trip is not spent wandering numerous aisles in search of the right gift.
Bag it, don’t wrap it. Shoppers who wait until the very last minute likely won’t have time to wrap all the gifts they pick up for loved ones. Gift bags conceal gifts just as well as wrapping paper, but it takes a fraction of the time to place a gift in a bag as it does to wrap it in paper. Quality gift bags also are reusable, which can appeal to anyone looking to create less waste this holiday season.
Don’t forget food. If it’s truly impossible to find something late in the season and a gift card feels too impersonal, give the gift of food. Adult recipients also can be gifted a bottle of wine or another spirit that can be enjoyed during a holiday meal. Shoppers skilled in the kitchen can whip up a homemade treat, while those without such talents can give a store-bought delicacy or even a subscription to a monthly food club or service.
Last-minute shopping may look different than it used to, but scores of shoppers still wait to buy gifts for their loved ones. A handful of strategies can simplify last-minute shopping.