Pride in armed forces and Indigenous culture grows in Canada

The feelings of pride expressed by Canadians on Indigenous culture, multiculturalism, the armed forces and bilingualism have increased over the past year, a new Research Co. poll has found.

The online survey asked Canadians to say if 12 institutions and features elicit feelings of pride among them. At least seven-in-10 Canadians say that the Canadian flag (80 per cent), multiculturalism (74 per cent), hockey (72 per cent) and the Canadian armed forces (70 per cent) make them proud. More than three-in-five Canadians say Indigenous culture (66 per cent), bilingualism (64 per cent) and the state of democracy in Canada (61 per cent) elicit feelings of pride.

The rating is lower for five other institutions and features: the health care system (52 per cent), the Canadian justice system (50 per cent), parliament (45 per cent), the Canadian economy (42 per cent) and the monarchy (34 per cent).

The survey outlines some significant gender differences. Canadian men are more likely to say that hockey, the health care system and the Canadian economy make them proud. The results are lower among women. Conversely, Canadian women are more likely to be proud of Indigenous culture (70 per cent) and bilingualism (68 per cent) than men (63 per cent and 59 per cent respectively).

“Following a year that featured a coronation, perceptions of the monarchy as a source of pride for Canadians are still the lowest of all 12 items included in the survey,” says Mario Canseco, president of Research Co. “About a third of Canadians of all genders and age groups say the monarchy makes them proud.” The rating for Canada’s health care system dropped again to 52 per cent, from a high of 77 per cent in 2019. Fewer than half of Atlantic Canadians (46 per cent) and Quebecers (43 per cent) say the health care system makes them proud.

Perceptions about the state of democracy in Canada as a source of pride are significantly higher among Canadians who voted for the Liberal Party in the 2021 federal election (82 per cent) than among those who cast ballots for the New Democratic Party (60 per cent) or the Conservative Party (48 per cent).

Research Co. has a global network of partners in the qualitative, data collection and data visualization specialities.

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