WISCONSIN — On September 22, the Oneida Nation Pow Wow and Smoke Dancers took to the Lambeau Field to perform at half time during the Green Bay Packers home game versus the Denver Broncos, which earned the Packers their third win of the season.
The game led to a 27-16 win for the Packers, after a strong 7-point first quarter pulled them ahead to finish with a leading fourth.
Earlier this month on September third, the Packers announced that they agreed to expand their partnership with the Oneida Nation of Wisconsin, which will allow the nation to advertise its casino locations inside Lambeau Field and on other platforms with the Packers.
Last year, the NFL changed its policy regarding how teams accept advertising from casinos. The deal allowed casinos to advertise their properties — but not their sports book operations — in stadiums and in their deals with NFL teams.
Term length and financial details of the expanded partnership with Oneida Nation were not disclosed by the Packers, which has worked with the nation for more than 20 years.
Under the partnership, the Oneida Casino becomes the official casino of the Packers and the nation operates five casino locations in the Green Bay area. Since 2002, Oneida Nation has sponsored a gate on the east side of Lambeau Field.