By TRT Staff with notes from arenalacrosseleague.ca
With the Arena Lacrosse League (ALL) season set to begin in just over three weeks, with games scheduled at the Iroquois Lacrosse Games starting on December 18, preparation for broadcasting has begun for the league.
On Tuesday, the ALL and the World Sports Broadcasting Newtwork (WSBN) announced an agreement that will see the majority of the ALL East Division games broadcast live during the upcoming 2022-23 season.
“This is a huge step forward for the ALL as we enter our sixth season in the East,” stated ALL President Paul St. John within an ALL press release. “WSBN will provide us the opportunity to be broadcast live worldwide, to showcase our brand into many homes that we would never have dreamed of.”
Part of the agreement will include the creation of the Arena Lacrosse League Channel and a weekly ALL Show.
“We are very excited about this partnership and look forward to showcasing the Arena Lacrosse League and its talent to the world,” said WSBN marketing manager Sean Warren. “This will provide WSBN with lacrosse content, adding another top level sport to our portfolio.”
WSBN TV can be found online at wsbn.tv, YouTube, social media, Roku, Amazon Fire, and Apple TV by downloading the BoxCast app.
The league is currently working with all venues to ensure all five venues are capable. Games will be also made available on the ALL Channel, in time for the ALL East’s season opener in Brampton December 16, along with most of the ALL East’s 56 regular season games and playoffs.
“Our goal will be to also bring the ALL West games into the mix via the ALL Channel; we anticipate this being announced in the near future,” St. John said. “We look forward to providing our players another platform to showcase their talents as they develop their game with a goal of reaching the pros.”
Along with being a partner of the National Lacrosse League, with live broadcasting, more exposure for athletes will come in the winter months.