A Tim Hortons campaign showcasing diverse hockey trailblazers will feature the first First Nations woman to play on Canada’s Women’s Olympic team, hockey player Brigette Lacquette.
Lacquette, Anishnaabe, who is now a scout for the Chicago Blackhawks, will be shown as a part of the coffee chain’s “Let’s Up Our Game” campaign, which is aimed at amplifying stories of diversity in hockey
The campaign is set to focus on the barriers and prejudice overcome by seven diverse hockey trailblazers across the country. Other players featured in the campaign include women’s team stars Marie-Philip Poulin and Sarah Nurse, and men’s para ice hockey captain Tyler McGregor.
Lacquette’s hometown is Mallard, Man., and she said the nearest hockey association was a 50-minute drive away. She moved away from her community and family to pursue her hockey career initially to play for the University of Minnesota-Duluth Bulldogs from 2011 until 2015, and graduated with a bachelor of arts degree in 2016. She became the first to play at the olympic level just two years later.
It was noted that a commercial featuring Lacquette will be made available this week on the Tim Hortons YouTube page, with other athlete videos including Sarah Nurse, Tyler McGregor and Mark Dements already featured.
In 1964, the first Tim Hortons restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and ‘Timbits’ in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada’s favourite coffee. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country.